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Today’s headlines

 
Multichannel retail support Sephora streamlines shopping experience with new My Beauty Bag mobile, digital effort
 
7-Eleven is using mobile advertising and social media to get consumers hyped up about an ongoing summer giveaway, as well as bolster entries for it. Entire article
Advertising Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinental
 
In a reflection of the critical role that mobile plays for its digital prepaid card Serve, American Express is taking a mobile-first approach on a new responsive Web design strategy for the service. Entire article
Applications Fruth Pharmacy enhances customer experience via mobile prescription refills
 
Mobile Marketer today – The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service; Build-A-Bear exec claims QR codes alter repeat in-store experiences. Entire article
Advertising Four Seasons Hong Kong enlivens young travelers with Instagram campaign – Luxury Daily
 
In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment. Entire article
 
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