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Marketing
Best Buy exec: Scaling mobile is a challenge

NEW YORK – A Best Buy executive at the 2012 MMA Forum said that the retailer is seeing good results from its mobile pilots. However, scaling the strategy is more difficult.

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Software and technology
25pc of consumers who snapped mobile bar code during L’Oreal promotion bought product

NEW YORK – A quarter of consumers who participated in the L’Oreal and Glamour mobile bar code initiative, which let them view how-to videos of beauty products and buy them on the spot, purchased the featured items.

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Web site development
Vegas.com exec: 75pc of mobile site bookings happen within three days of stay

NEW YORK – A Vegas.com executive at the 2012 MMA Forum said that its mobile site is a good revenue channel, with a majority of its bookings happening last minute.

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Payments
MMA Forum exec: Value must be added to apps

NEW YORK – A Crone Consulting executive at the 2012 MMA Forum said that merchants who use value-driven applications will be successful at building a CRM-based strategy.

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Advertising
Gucci tries digital QR codes for watch push – Luxury Daily

Luxury Daily today – Gucci tries digital QR codes for watch push; Brazil, Chile offer more luxury growth opportunities than US, Europe: study.

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Marketing
Coca-Cola exec: Make mobile the first screen to capitalize on opportunity – Mobile Marketer

Mobile Marketer today – Coca-Cola exec: Make mobile the first screen to capitalize on opportunity; GE exec: Microrelevancy is key to mobile marketing success.

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Columns
4 tips for breathing new life into your mobile commerce app

With a little creativity and strategic thinking, you can make your mobile commerce app meet and exceed its expectations.

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