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Today’s headlines


Applications
W Hotels transforms guest experience via mobile booking, concierge app

W Hotels is driving new and existing guests to its locations by letting them book rooms, order room service and get insider access via an iPhone application.

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Marketing
Regal Entertainment, Yahoo Movies offer mobile incentive to get consumers in theaters

Regal Entertainment Group and Yahoo Movies have teamed up to offer one million movies fans free popcorn when they check-in at any Regal Cinemas, United Artists and Edwards Theatres locations across the country via their mobile device.

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Research
Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

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Web site development
Bonobos bolsters sales via exclusive mobile-only offers

Men’s apparel brand Bonobos is offering mobile-only exclusives and promotions to on-the-go consumers via its new mobile-optimized site.

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Classic Guides
Mobile Marketer’s State of Mobile Advertising 2011

With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

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Payments
Crutchfield sees 33.7pc jump in conversation rates via PayPal integration

Electronics retailer Crutchfield saw a 33.7 percent jump in conversion rates when it offered consumers PayPal as a payment of method on its mobile site versus not offering it.

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Advertising
Burberry goes for swinging sixties look with new ad campaign – Luxury Daily

Luxury Daily today – Burberry goes for swinging sixties look with new ad campaign; Diane von Furstenberg goes commercial with Gap collaboration.

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Columns
Focus on the “why” of mobile commerce

By focusing on the “what/which” thing, we may be missing the really big idea around mobile commerce: it creates the ability to personally engage consumers wherever they may be.

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