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Today’s headlines

Applications Citi exec: Wearables’ success depends on simpler, faster experiences
NEW YORK – A Citi executive at the Global Mobile Internet Conference New York 2015 revealed the best practices retailers should follow when entering the wearable space, including the importance of quick and painless features. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Applications Boxed Wholesale CEO says mobile made brand’s success possible
NEW YORK – The CEO of Boxed Wholesale, speaking at the Global Mobile Internet Conference New York 2015, explained that his company would not have succeeded if not for mobile, where shopping behavior is not as rigid as on desktop. Entire article
Research Mobile bookers more valuable than those on desktop: report
Mobile bookers are eclipsing the value of those who book via desktop, with consumers on smartphones 47 percent more likely to book more than three trips than their computer counterparts, according to a survey from Criteo and Phocuswright. Entire article
Merchandising TLC’s Love Lust or Run hangs up shoppable clothing on social
TLC’s Love Lust or Run is the first series to enable fans to shop in real-time via mobile platform Go2Buy and the television network’s social media accounts. Entire article
Applications Popularity of shared-economy apps belies mixed UX reviews: report
Mobile application users are quick to judge the quality of a brand based on their initial search and sign-up for a mobile application, suggesting why Uber leads all sharing-economy apps in popularity despite receiving mixed user-experience marks, according to an Applause report. Entire article
Content Mobile Minutes: Uber’s helicopter rides; Ad blocking on iOS9; Line’s streaming service; Jawbone vs. Fitbit
Today in mobile marketing – Uber offers helicopter rides to Bonnaroo for $1,500; Ad blocking could be coming to Apple’s mobile browser; Japan messaging app Line launches music streaming business; Jawbone files 2nd lawsuit against rival Fitbit. Entire article
Content Heineken courts millennials with strategic mix of mobile, draft technology – Mobile Marketer
Mobile Marketer today – Heineken courts millennials with strategic mix of mobile, draft technology; FedEx’s Fast Talker remains relevant in era of instant gratification. Entire article
Advertising Chloé vets handbag design with consumer persona in mobile ad – Luxury Daily
Luxury Daily today – Chloé vets handbag design with consumer persona in mobile ad; Real-time strategies essential element of retail rehaul: report. Entire article
Columns 3 challenges with using video as a marketing tool
Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service. Entire article
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