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Today’s headlines

Multichannel retail support Wendy’s taps mobile coupons to win back thrifty consumers from McDonald’s
Wendy’s is using mobile to reach live events fans this summer with a coupon intended to drive foot traffic via an in-app promotion with StubHub. Entire article
Payments Toys “R” Us reports 23K Isis transactions in first three months
Pointing to how near field communication mobile payments continue to grow, Toys “R” Us recently reported that it has seen 23,000 individual transactions in the first three month since becoming an Isis merchant. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Strategy Williams-Sonoma employs crowdsourcing to phase out the middleman
William-Sonoma has tapped Deliv, a crowdsourcing delivery solution, to use its physical locations as distribution centers to fulfill online orders and enable omni-channel shopping experiences for consumers. Entire article
Social Networks Combatant Gentlemen Father’s Day campaign broadens brand reach
Fashion label Combatant Gentlemen launched an Instagram campaign June 4 to promote a new denim collection, seeking user-generated content from its members. Entire article
Marketing H&M fashions reflect music styles in far-reaching mobile strategy – Mobile Marketer
Mobile Marketer today – H&M fashions reflect music styles in far-reaching mobile strategy; Oscar Mayer extends Wienermobile’s reach offline, online and in-store via mobile. Entire article
Advertising Porsche hypes Le Mans comeback with streamlined app – Luxury Daily
Luxury Daily today – Porsche hypes Le Mans comeback with streamlined app; Typecasts about wealthy should be demystified: report. Entire article
Columns Book excerpt: The Mobile Mind Shift
Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer. Entire article
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