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Today’s headlines


Payments
MasterCard exec: Mobile wallets are about experiences, not payments

NEW YORK – A MasterCard executive at the 2013 MultiScreen Summit said focusing on payments is only the beginning of the consumer journey for mobile and digital wallets to take off.

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Advertising
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinental, Brookstone

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s, InterContinental Hotels and Brookstone. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Content
Citi exec: Mobile gives TV a direct action

NEW YORK – A Citi executive at the 2013 MultiScreen Summit said that while TV can still be used by marketers for branding purposes, enabling a mobile call-to-action gives consumers a way to act on the spot.

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Payments
Boy Scouts embrace mobile POS to drive fundraising efforts

The Boy Scouts are going mobile, with scouts using a small accessory that plugs into a smartphone to process credit card payments for purchases of Camp Masters Popcorn.

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Strategy
Meredith exec: Mobile innovation will be driven by solving consumer problems

NEW YORK – A Meredith executive at the 2013 MultiScreen Summit said that innovation in the mobile space will need to solve consumer problems in a contextually-relevant way.

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Marketing
Closing the impression-to-redemption loop – Mobile Marketer

Mobile Marketer today – Closing the impression-to-redemption loop; Oreo mobile ad units drive double the interaction rate compared to banners.

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Advertising
Starwood teases South American properties via tablet app – Luxury Daily

Luxury Daily today – Starwood teases South American properties via tablet app; 63pc of ultra-affluent consumers find newspaper advertising most effective: report.

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Columns
Sexy, but unimpressive: Apple fails to meet mobile expectations

Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.

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