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Today’s headlines

Software and technology
Walmart, Procter & Gamble drive mobile shopping with QR codes

Walmart and Procter & Gamble are placing QR codes on bus shelters and trucks to encourage on-the-go consumers to scan and instantly buy products from brands such as Tide, Pampers and Gillette.

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American Express raises brand awareness via interactive mobile ad campaign

American Express is running a mobile campaign that leverages social features to create a personalized consumer experience based on interests and spending habits.

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Hyatt aims to increase bookings via targeted mobile ads

Hyatt is targeting business travelers via a new mobile advertising campaign that aims to help drive bookings for its Hyatt Place hotels.

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FavoriteEats leverages iPads inside restaurants to enhance loyalty

Restaurants such as Gandolfo’s New York Delicatessen are deploying iPads that include the FavoriteEats application to drive participation in digital loyalty programs.

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Hennessy goes with video, authenticity assurance for app focus – Luxury Daily

Luxury Daily today – Hennessy goes with video, authenticity assurance for app focus; Dior sticks to imagery, video in online makeover.

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Apple bares teeth in struggle for mobile dominance – Mobile Marketer

Mobile Marketer today – Apple bares teeth in struggle for mobile dominance; Has Android’s smartphone market share topped out?

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Tablets will soon be top, driving engagement and consumer relevance

When it comes to tablets and their ability to engage consumers and entice them with marketing messages, we have not even scratched the surface.

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