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Today’s headlines

Strategy Forrester analyst: Customer loyalty is dead but still vital for retailers
NEW YORK – A Forrester Research analyst at the 2015 Integrated Marketing Week made a bold statement by claiming that customer loyalty is dead – in part because of mobile’s growth – which poses a significant problem for retailers because it is still crucial to brand success. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Strategy Q&A: How Domino’s Tweet to Order, virtual assistant drive mobile sales
A Domino’s Pizza executive highlighted the importance of tapping all available mobile platforms to offer consumers the ability to place quick and seamless orders, a tactic which has enabled the brand to see half of all digital orders come from mobile devices. Entire article
Applications Expedia boosts mobile momentum with new booking options
Expedia is boosting its mobile momentum with a series of new application features, including the ability to book rental cars, a “Book Now, Pay Later” functionality and a redesigned launch screen. Entire article
Software and technology Walgreens prescribes telehealth expansion to additional platforms, geographies
Walgreens is expanding a telehealth pilot that launched late last year on smartphones, bringing it to additional locations as well as adding desktop and tablet functionality. Entire article
Content Mobile Minutes: Apple kills home screen; T-Mobile’s Lollipop update; Uber’s Chinese spend; BlackBerry redesign
Today in mobile marketing – Apple is going to kill the home screen; Android Lollipop OS update for T-Mobile LG G3 technically approved, rollout imminent; Uber spends heavily to establish itself in China; BlackBerry Passport radically redesigned, still an ugly mess. Entire article
Content Coca-Cola exec: YouTube stars are the new Hollywood celebrities – Mobile Marketer
Mobile Marketer today – Coca-Cola exec: YouTube stars are the new Hollywood celebrities; Mobile responsiveness factored into rankings for desktop searches: report. Entire article
Advertising High luxury watchmakers unmoved by smart field: report – Luxury Daily
Luxury Daily today – High luxury watchmakers unmoved by smart field: report; Yoox CEO: Net-A-Porter merger is a game-changing combination. Entire article
Columns 5 tips to battle mobile advertising fraud
When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.” Entire article
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