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Today’s headlines

Strategy Facebook and Amazon set sights on PayPal’s mobile payments leadership
Facebook and Amazon are challenging PayPal’s lead in the mobile payments market, where popularity and trust amongst consumers will be determined by who has more consumer-friendly new services. Entire article
Payments American Express mobilizes rewards for Uber rides to drive loyalty
American Express is boosting its membership rewards program by leveraging ride-sharing service Uber to create a mobile loyalty partnership, enabling Amex card members and Uber riders to use loyalty reward points seamlessly in-app and in real time for on-demand transportation. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Applications NY Waterway updates mobile ticketing app for easier purchasing
Ferry operator New York Waterway has updated its mobile ticketing application to make purchasing fares more seamless. Entire article
Applications BJ’s restaurants enact mobile pay-and-order system for flexibility
BJ’s restaurants recently launched a mobile application that places features and services directly in the hands of guests so they can improve their own dining experience. Entire article
Marketing Budweiser’s innovative Twitter voting scales up World Cup sponsorship – Mobile Marketer
Mobile Marketer today – Budweiser’s innovative Twitter voting scales up World Cup sponsorship; L’Oreal personalizes mobiles ads by hair color to drive relevancy. Entire article
Advertising Fendi lets consumers be the artist in new Baguette app – Luxury Daily
Luxury Daily today – Fendi lets consumers be the artist in new Baguette app; 6 luxury marketing trends to watch. Entire article
Columns 6 luxury marketing trends to watch
For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels. Entire article
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