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Today’s headlines


Multichannel retail support
QR code-enabled virtual stores support merchants’ mobile shopping strategies

Retailers such as Walmart and Peapod continue to embrace QR codes to support virtual stores that highlight how easy it is for on-the-go consumers to purchase everyday items via their smartphones.

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Multichannel retail support
Toys “R” Us places mobile coupons at forefront of latest marketing effort

Toys “R” Us is letting consumers save on a vast amount of products through a new mobile coupon effort that incorporates bar codes which can be scanned at the point-of-sale.

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Applications
Amazon expands mobile grocery ordering program to Los Angeles

Amazon has expanded its online grocery service AmazonFresh into Los Angeles to further its mobile expansion.

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Applications
Invino rewards Father’s Day shoppers with mobile gift cards

Online wine retailer Invino is leveraging mobile and social for a Father’s Day promotion that encourages consumers to try out the site by sending a gift card to friends and family members.

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Marketing
Apple makes news with iOS 7, fails to excite – Mobile Marketer

Mobile Marketer today – Apple makes news with iOS 7, fails to excite; Twitter exec: Mobile is in our DNA.

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Advertising
Harrods targets London shoppers via mobile scavenger hunt – Luxury Daily

Luxury Daily today – Harrods targets London shoppers via mobile scavenger hunt; Hugo Boss to reach young, American consumers with Jason Wu appointment.

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Classic Guides
Mobile Marketer’s Classic Guide to Mobile Creative

Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

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Columns
Marketers must keep mobile simple

Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.

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