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Today’s headlines

Bar code-based mobile payments: Mcommerce’s newest darling

Bar codes are a great way to link consumers to in-store product information or campaign-related content. However, the technology is also increasingly being used to enable mobile payments, often giving merchants and consumers a quicker and easier path to mcommerce than NFC.

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Software and technology
Kenneth Cole taps QR codes for Father’s Day gifts

Kenneth Cole is taking a different approach with a mobile bar code initiative for Father’s Day that does not encourage users to shop from the company’s mobile site, but rather drives traffic to retail partners.

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Bobbi Brown aims to increase mobile sales via commerce-enabled campaign

Estee Lauder’s Bobbi Brown is encouraging consumers to buy its cosmetics via the company’s new mobile site through an interactive advertising campaign.

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90pc of top 10 retailers have mobile sites and apps: study

Top retailers including Macy’s, Home Depot, Target and Apple are on the right track with mobile sites and apps that extend a consumer’s shopping experience, according to a new study from CrossView.

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Is multiscreen viewing making consumers more distracted than engaged? – Mobile Marketer

Mobile Marketer today – Is multiscreen viewing making consumers more distracted than engaged?; Facebook, iOS play key roles in app marketplace.

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Louis Vuitton pushes Kusama collection via augmented reality app – Luxury Daily

Luxury Daily today – Louis Vuitton pushes Kusama collection via augmented reality app; Is social video the new commercial?

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Mobile, Internet and the Cloud

Currently, 88 percent of U.S. adults have a mobile phone, 57 percent have a laptop, 19 percent own an e-book reader and 19 percent own a tablet, while 13 percent of U.S. adults own a laptop, smartphone and tablet.

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