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Today’s headlines

Messaging
Starbucks pushes Frappuccino drink in MTV on-air SMS call to action

Starbucks pushed its Frappuccino drink in an ad unit within an SMS dialogue with voters as part of a sponsored call to action aired at the MTV Movie Awards.

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Payments
Fortumo rolls out in-app payments for Android developers

Mobile payments provider Fortumo is offering Android developers its payment SDK in 40 countries worldwide.

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Software and technology
Venda partners with Digby for commerce-enabled service to unify user shopping experience

Venda has partnered with Digby to launch a commerce-enabled platform that provides consumers with a unified shopping experience on mobile.

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Content
Mobile Commerce Daily’s pre-MMF party pictures

Mobile Commerce Daily threw one heck of a party in its office Monday night. Here are pictures from the event.

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Columns
Four guidelines to develop a mobile commerce strategy

One of the most frequent questions I am asked is a variation of the following: “We know we need to get going on mobile commerce, but where should we start?”

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Classic Guides
Mobile Commerce Daily’s Classic Guide to Mobile Commerce

Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practices, insight and analysis on the next frontier of retail.

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