Starbucks pushes Frappuccino drink in MTV on-air SMS call to action
By Giselle Tsirulnik
Starbucks pushed its Frappuccino drink in an ad unit within an SMS dialogue with voters as part of a sponsored call to action aired at the MTV Movie Awards.
Fortumo rolls out in-app payments for Android developers
By Rimma Kats
Mobile payments provider Fortumo is offering Android developers its payment SDK in 40 countries worldwide.
Software and technology
Venda partners with Digby for commerce-enabled service to unify user shopping experience
Venda has partnered with Digby to launch a commerce-enabled platform that provides consumers with a unified shopping experience on mobile.
Mobile Commerce Daily’s pre-MMF party pictures
By Staff reports
Mobile Commerce Daily threw one heck of a party in its office Monday night. Here are pictures from the event.
Four guidelines to develop a mobile commerce strategy
By a MCD columnist
One of the most frequent questions I am asked is a variation of the following: “We know we need to get going on mobile commerce, but where should we start?”
Mobile Commerce Daily’s Classic Guide to Mobile Commerce
By Mickey Alam Khan
Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practices, insight and analysis on the next frontier of retail.
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