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Today’s headlines

Research How brands can conquer Apple Watch retailing via coupons, loyalty: report
Although the art of purchasing via Apple Watch applications has not yet reached its zenith – with 24 percent of consumers wary of making impulse buys on the wearable – retailers can fuel sales by offering in-store shoppers easy access to coupons and loyalty programs, according to a GPShopper report. Entire article
Payments Shell brings Chase Pay to its gas stations, fueling rewards signups
Shell Oil Company is the latest to adopt Chase Pay in a long-term agreement that brings mobile payments to its pumps, boosting convenience for consumers while promoting mobile rewards signups. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Social networks J. Crew unbuttons gender-specific sales push via menswear-only Instagram account
J. Crew is attempting to direct more attention toward its menswear line by introducing the J. Crew Men’s Instagram account, which enables followers to browse new and classic apparel and accessories before clicking a link in the retailer’s bio to purchase must-have items. Entire article
Multichannel retail support Branding Brand acquires Waysay, bringing chat feeds to retailers’ apps
With interest in conversational commerce growing, mcommerce solutions provider Branding Brand has acquired Waysay, which helps retailers engage application users throughout the shopping journey. Entire article
Content Mobile Minutes: Snapchat video ads; Facebook 360 photos; Apple vs. Samsung; Uber’s advance scheduling
Today in mobile marketing – Snapchat says more than two-thirds of video ads play with sound on; Facebook rolls out 360 photos in newsfeed with option to view in virtual reality; Apple case against Samsung should go back to lower court: Justice Department; Uber says you can schedule a ride up to 30 days in advance. Entire article
Content Should apps convert to subscription model as Apple, Google rethink revenue sharing? – Mobile Marketer
Mobile Marketer today – Should apps convert to subscription model as Apple, Google rethink revenue sharing?; Mucinex cures pre-roll skipping with reverse psychology. Entire article
Advertising Is the excitement around digital marketing opportunities distracting from the product? – Luxury Daily
Luxury Daily today – Is the excitement around digital marketing opportunities distracting from the product?; True luxury is being able to shop on your own time: Net-A-Porter exec. Entire article
Columns 6 practical applications of mobile moments for CPG marketers
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers. Entire article
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