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Today’s headlines

Marketing TGI Fridays makes friends with customers through marketing innovation
NEW YORK – An executive from TGI Fridays at the 2015 Integrated Marketing Week detailed how focusing on customer relationships is at the forefront of its business plan and that the key to the success of this strategy is unique and innovative marketing techniques. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Applications KFC’s The Colonel directs Waze users to nearby restaurants
KFC is targeting younger consumers by teaming up with navigational application Waze to lend the voice of brand mascot Colonel Harland Sanders, who will provide turn-by-turn GPS directions and point out nearby restaurants. Entire article
Email Mobile email’s 12pc revenue surge points to long-term trend: report
A 12 percent jump in post-holiday mobile email revenue between the fourth and first quarter suggests the mobile movement is part of an enduring change, not a blip, according to a Yesmail report. Entire article
Applications EBay ramps up on mobile with relaunch of Apple Watch app
EBay continues to ramp up its mobile strategy, rolling out an Apple Watch app that will let users keep tabs on notifications and items on which they are bidding, selling and watching. Entire article
Applications RetailMeNot supports mcommerce via curated, in-app shoppable content
Digital offers marketplace RetailMeNot is stepping into mcommerce by offering users curated content on the home page featuring shoppable items. Entire article
Content Mobile Minutes: Pizza Hut’s smartphone projector; Digital paper; Pandora vs. Apple Music; Mobile Web rivalry
Today in mobile marketing – Pizza Hut has a new box that turns into a movie projector for your smartphone; Digital paper will replace tablets, Axel Springer says; Pandora stock drops as Apple Music is announced; The mobile Web is turning big industries into even bigger rivals. Entire article
Content IKEA exec: Jumping quickly into new platforms can be detrimental – Mobile Marketer
Mobile Marketer today – IKEA exec: Jumping quickly into new platforms can be detrimental; Marketers miss important customer insights by overlooking social media visuals: Forrester. Entire article
Advertising Four Seasons makes up lost mobile ground through global app – Luxury Daily
Luxury Daily today – Four Seasons makes up lost mobile ground through global app; Versace CEO: Internet investment more important than Chinese market sales. Entire article
Columns Reinventing mobile video ads for millennials
The time has come to reinvent display advertising. Entire article
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