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Today’s headlines

Research Only 3pc of retailers recognize in-store shoppers via mobile: report
While developing the capability to identify customers when they walk in the store via their smartphones is a top priority for retailers, only 3 percent have this ability today, according to a new report from Boston Retail Partners. Entire article
Software and technology Hotel Near Me app completes first booking via Google Glass
Online travel agency has released the free “Hotel Near Me” application following what it claims is the world’s first successful hotel booking through Google Glass. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Applications Weight Watchers turns to mPOS to enhance experience at meetings
Weight loss company Weight Watchers will implement a mobile point-of-sale platform in July for its meeting rooms and stores to provide new value-added services for members. Entire article
Content Kroger promotes pet products through ChoreMonster app to reach families
Grocery store chain Kroger is promoting Luvsome, a new line of pet products, through an instructional video for kids and a sponsored cartoon on mobile application ChoreMonster. Entire article
Marketing Burger King’s self-serve ads set stage for bigger mobile commitment – Mobile Marketer
Mobile Marketer today – Burger King’s self-serve ads set stage for bigger mobile commitment; Old Navy, L’Oreal drive mobile video relevancy with enhanced targeting. Entire article
Advertising Chloé uses new Tunepics account to get personal – Luxury Daily
Luxury Daily today – Chloé uses new Tunepics account to get personal; Dior shrinks iconic couture pieces for traveling exhibit. Entire article
Columns Bringing in a new era of mobile engagement
Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success. Entire article
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