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Multichannel retail support
HP ramping up its mobile marketing and commerce initiatives: MMF

NEW YORK – At the MMF, an HP exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.

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Database/CRM
Target exec: Mobile is not optional for us

NEW YORK – A Target exec talked about how and why the retail giant uses mobile bar codes in all of its 1,740 stores in the U.S., during his presentation at the MMF.

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Multichannel retail support
This is the year of mobile commerce: MMF panel

NEW YORK – Brands are using mobile to convert prospects to customers and processing transactions via handsets, making 2010 the year of mobile commerce.

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Database/CRM
Retail technology problems hinder mobile coupon initiatives

NEW YORK – Marketers must take advantage of mobile couponing to address retail technology problems, according to an executive presenting at the MMF.

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Classic Guides
Mobile Commerce Daily’s Classic Guide to Mobile Commerce

Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practices, insight and analysis on the next frontier of retail.

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