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Today’s headlines

Social networks Are social media buy buttons on the way out?
Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail. Entire article
Research Early mobile payments adopters prefer Apple Pay over PayPal
In a potential threat to PayPal as mobile payments mature, early adopters are extending their use of digital wallets to in-store use and expressing more satisfaction with solutions that support omnichannel payments, according to a new report from 451 Research. Entire article
Advertising Me Before You books ticket sales on Instagram through direct purchase
Warner Bros. is ushering in ticket sales with its target audience through a native purchasing experience in an Instagram ad that combines trailer footage with local show times for maximum engagement. Entire article
Content Mobile Insights Summit is canceled
The Mobile Insights Summit, which was scheduled for June 23 in New York, has been canceled as the organizer initiates a larger strategy to revamp its conference business. Entire article
Content Mobile Minutes: Monetizing digital assistants; Google for GIFs; Snapchat overtaking Twitter; Automakers fear Apple
Today in mobile marketing – How Alexa, Siri and Google Assistant will make money off you; A Google for GIFs? How Giphy plans to turn GIFs into big business; Snapchat may already be bigger than Twitter, leaked data suggests; Why automakers should fear Apple, not Tesla. Entire article
Content Mondelez plans commercially viable Sour Patch Kids mobile game – Mobile Marketer
Mobile Marketer today – Mondelez plans commercially viable Sour Patch Kids mobile game; 22pc of smartphone users block ads, up 90pc: report. Entire article
Advertising Luxury ad spend increases will be driven by US, Chinese markets: report – Luxury Daily
Luxury Daily today – Luxury ad spend increases will be driven by US, Chinese markets: report; Burberry debuts first ads for revamped retail strategy. Entire article
Columns Challenge of selling age-restricted goods on mobile
Studies have shown that current mobile age-verification techniques are not adequate and are failing to limit access to age-restricted goods and content. Entire article
Columns Obama overtime rule affects advertising agencies and media companies
All employers, and particularly those in the media and advertising industries, given the long hours typically associated working in these industries, will be faced with making decisions about how they pay and monitor the time worked of their employees. Entire article
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