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Today’s headlines


Marketing
Data is key to the future of mobile check-ins

Mobile check-ins have been losing steam for a while. However, by offering an upfront value, as well as relevant and tailored content, marketers can drive that in-store traffic.

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Payments
PayPal tests bar code app for mobile payments in Britain

Borrowing a page from Starbucks’ successful mobile payments strategy, PayPal has begun piloting a new application that enables users to make purchases via a unique bar code linked to their account.

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Marketing
American Express expands foursquare promotion internationally

American Express is letting cardmembers in Britain link their foursquare profiles to their Amex cards to redeem location-based offers.

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Database/CRM
Town East Mall drives mobile text club with Father’s Day, graduation sweepstakes

The Town East Mall in Mesquite, TX, is running a text-to-win sweepstakes that encourages shoppers to join the mall’s mobile club for a chance to win a gift for Father’s Day or someone who is graduating.

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Strategy
Brand Watch: Why McDonald’s is in the fast lane – Mobile Marketer

Mobile Commerce Daily today – Brand Watch: Why McDonald’s is in the fast lane; Red Bull energizes event registrations with mobile social campaign.

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Advertising
Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list – Luxury Daily

Luxury Daily today – Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list; Hugo Boss pushes timepiece functionality via Facebook contest.

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Columns
New ambient social apps enable brands to proactively connect with those nearby

A new wave of location-based applications has arrived on the scene to cheers of being the “next big thing” by the tech community while instilling fear in others.

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