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Today’s headlines

Multichannel retail support Olive Garden’s new mobile-ordering experience cannot compete
Olive Garden announced a new mobile ordering To Go experience as part of its ongoing brand renaissance, but the browser-based platform could place the chain at a disadvantage compared with the competition, which has embraced more consumer-friendly applications for the most part. Entire article
Research Email drives 27pc of sales on mobile, social just 0.6pc: report
Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Applications Domino’s promotes iPad app’s features to drive digital orders
Domino’s is touting the iPad’s potential to drive mobile ordering in a new campaign that highlights the tablet-optimized features in its app and encourages users to return every day for a chance at free pizza. Entire article
Payments Motel 6 bets on Google Wallet as a recruitment and rewards strategy
Motel 6 seeks to deliver an efficient digital booking experience by leveraging Google Wallet for faster and more convenient reservations, signifying the motelier has begun to identify customers’ pain points and mitigate them via mobile. Entire article
Applications Yogurtland entices in-store visits with mobile rewards promoting summer flavors
Frozen yogurt chain Yogurtland is keeping customers cool this summer with 10 new flavors and by rewarding consumers for each visit and each flavor they try. Entire article
Marketing Mobile engagement is automakers’ best weapon to combat ad fraud – Mobile Marketer
Mobile Marketer today – Mobile engagement is automakers’ best weapon to combat ad fraud; Mondelez’s Sour Patch Kids personalizes social engagements via Snapchat. Entire article
Advertising The Peninsula promotes new Web site with New York Times mobile effort – Luxury Daily
Luxury Daily today – The Peninsula promotes new Web site with New York Times mobile effort; Bulgari presents high-jewelry collection via Instagram unveiling. Entire article
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