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Today’s headlines

7-Eleven fires up national promotion via mobile multichannel push

7-Eleven is continuing to pull out all of its mobile bells and whistles this summer with a multichannel campaign that is aimed at driving in-store traffic for its 7-Eleven Day this week.

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Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Ducati revs up mobile ambitions via iPad app

Italian motorcycle manufacturer Ducati has rolled out an iPad application that helps dealers and employees custom order and ship products for consumers.

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One in 10 retailers use in-store features in their mobile apps: report

Pointing to how retailers are struggling with integrating mediums such as mobile into the store experience, only one in 10 currently offer in-store features in their mobile applications, according to a new report from EKN Research.

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Multichannel retail support
Bond No. 9 leverages QR codes to drive sales for new Internet-themed fragrance

Fragrance maker and retailer Bond No. 9 has brewed up a QR-code enabled strategy to drive sales for its latest scent, HTTP://

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How augmented reality gives Anheuser-Busch a competitive edge in driving sales – Mobile Marketer

Mobile Marketer today – How augmented reality gives Anheuser-Busch a competitive edge in driving sales; Smartphone sales weaken but not mobile marketing opportunities.

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Swarovski gains exposure via Instagram video contest – Luxury Daily

Luxury Daily today – Swarovski gains exposure via Instagram video contest; Top 10 luxury branding efforts of Q2.

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Marketing to a community of one

Mobile advertising may find itself overtaken by a more sophisticated and subtle mobile marketing of targeted promotions dependent on user profile, behavior, location and context.

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