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Today’s headlines

Payments How Visa continues to advance mobile payments at the Rio Olympics
In the latest contactless payments development for the Rio Olympics, Visa has partnered with Swatch to introduce an NFC-enabled watch in Brazil, enabling consumers to pre-load funds into their associated bank accounts and make a purchase within seconds. Entire article
Applications JCPenney redesigns app for ease of use, adds same-day pickup
In a reflection of shoppers’ demands for easy-to-use shopping applications, JCPenney has simplified browsing and checking out while making its latest omnichannel service – Buy Online, Pick Up in Store Same Day – available to users. Entire article
Payments Barclaycard’s newest innovation clasps mobile payments functionality onto wearables
Barclaycard is introducing bPay Loop, a small case comprising a contactless chip, so that wearable owners can transform their existing watches and fitness bands into vehicles for contactless payments, highlighting a new commerce opportunity. Entire article
Applications IKEA adds electric car charging station following positive adoption
IKEA is attracting electric vehicle owners and driving store traffic with a new charging station at its Las Vegas location, which follows successful installations at 13 other stores and enables consumers to pay for charging via a mobile application. Entire article
Content Mobile Minutes: Samsung gets ahead; Snapchat’s endurance; TSA on Messenger; Amazon charges for podcasts
Today in mobile marketing – Samsung gets ahead in handsets by not phoning it in; Snapchat’s latest feature doesn’t disappear, and that’s a big deal; TSA takes to Facebook Messenger to answer fliers’ questions; Amazon wants people to pay for podcasts. Entire article
Content L’Oreal’s emojis insert brand into large social conversation about beauty – Mobile Marketer
Mobile Marketer today – L’Oreal’s emojis insert brand into large social conversation about beauty; Nat Geo Wild leans into mobile video for new series targeting millennials. Entire article
Advertising Successful celebrity-fronted campaigns contingent on brands’ social prowess – Luxury Daily
Luxury Daily today – Successful celebrity-fronted campaigns contingent on brands’ social prowess; Top 10 luxury branding efforts of Q2. Entire article
Columns Keeping sales rep turnover from sabotaging your sales pipeline
Following a sales rep exit – whether voluntary or involuntary – what should you do after you have ended building access and changed passwords? Entire article
Columns In-app advertising: What is in it for publishers?
Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies. Entire article
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