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Today’s headlines

Multichannel retail support Buy buttons are more hype than reality so far: Forrester
While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst. Entire article
Applications Sephora boosts relevancy of Beauty Board recommendations with personalized search
Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board. Entire article
Social networks Discovery Channel feeds Shark Week frenzy with Twitter daily deals
Discovery Channel’s annual television event Shark Week is diving deep into mobile commerce to drive merchandise sales through Twitter’s buy button, leveraging daily deals and social media buzz. Entire article
Applications American Express slides Touch ID, fraud alerts into app redesign
American Express is relaunching its mobile applications for Android and iOS platforms to include new features such as streamlined Touch ID login, rewards information, nearby offers and on-the-go fraud alert verification. Entire article
Multichannel retail support outperforms competitors with 70pc of revenue on mobile
Daily deal boutique site has seen sales stemming from mobile and handheld devices account for 70 percent of total revenue, following the June 2014 rollout of its iOS application. Entire article
Content Mobile Minutes: Samsung’s profit declines; Google Glass 2.0; Smartphones and car dashboards; Sony and mobile market
Today in mobile marketing – Samsung profit misses estimates on Galaxy S6 phone struggles; Is Google Glass 2.0 coming soon?; Car dashboards that act like smartphones raise safety issues; Sony ‘will never, ever’ leave smartphone market, says mobile division chief. Entire article
Content Top 10 mobile social initiatives of Q2 – Mobile Marketer
Mobile Marketer today – Top 10 mobile social initiatives of Q2; Oreo indulges on mobile for slimmed-down cookie. Entire article
Advertising Saks fights for shoe love with Stuart Weitzman social video – Luxury Daily
Luxury Daily today – Saks fights for shoe love with Stuart Weitzman social video; Top 10 brand social videos of Q2. Entire article
Columns Book excerpt: Why People (Don’t) Buy
Isiah Berlin, British philosopher and thinker, wrote an essay titled “The Hedgehog and the Fox” in 1953, in which he argued that influential thinkers can be divided into two categories: hedgehogs and foxes. This analogy was inspired by the ancient Greek warrior-poet Archilochus, who is reported to have noted that the fox knows many things; the hedgehog one great thing. Entire article
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