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Email
Retailers’ mobile challenges multiply with email

Mobile is close to hitting a tipping point as the primary way that consumers read email and eventually shop from, so why are most retailers still not nailing the basics?

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Advertising
Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Content
70pc of Great Clips online check-ins happen via mobile

Hair salon chain Great Clips is seeing success with its online check-in service, particularly on mobile when consumers need to squeeze in a quick haircut.

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Applications
Regal Entertainment Group fetes app downloads through summer campaign

Regal Entertainment Group is celebrating its one millionth application download this summer with a few in-theater marketing initiatives to spur engagement for moviegoers.

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Research
75pc of affluent consumers will purchase apparel in coming year: Unity Marketing

Three-quarters of affluent consumers are planning on making apparel purchases during the next year, but are also becoming more price conscious, according to a new study by Unity Marketing.

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Marketing
Are tablets the ultimate bedroom tool? – Mobile Marketer

Mobile Marketer today – Are tablets the ultimate bedroom tool?; Pepsi clamps down on mobile video for summer sweepstakes.

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Advertising
Top 10 luxury brand mobile campaigns of Q2 – Luxury Daily

Luxury Daily today – Top 10 luxury brand mobile campaigns of Q2; Mulberry taps wildlife, heritage in autumn/winter campaign.

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Columns
Mobile’s balancing act: ROI of respecting customer data privacy

The question is: How can brands make the most of customers’ data, while honoring their wish for privacy?

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Columns
Mobile should enhance consumer experience, not interrupt

Mobile advertising, as we know it today, sucks. The flashy banner and display ads – even lots of search ads – just do not generate the same results as they did on desktop computers.

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Columns
Bridging social media to mobile shopping

Despite high expectations and a rise in overall mobile shopping, retailers are still struggling with how to deal with this shift in consumer behavior.

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