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Today’s headlines

Payments Walmart Pay’s transaction volume jumps 45pc with national rollout completed
The volume of transactions on Walmart Pay recently increased 45 percent week-over-week, following the completion of the mobile payments solution’s rollout to all of the chain’s stores in the United States. Entire article
Software and technology Sephora accelerates AR, AI sales tactics with new products, features
Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color. Entire article
Applications TD Bank introduces Touch ID and more tasks with app redesign
TD Bank has launched a complete renovation of its mobile application for iOS that brings in Touch ID, more banking capabilities, such as scheduling recurring transfers, and a brand new navigation interface with intuitive power. Entire article
Applications Penn Station unpacks new loyalty app with mobile gamification twist
Fast-casual dining chain Penn Station East Coast Subs is rolling out a new application enabling users to order ahead, collect and redeem rewards points, send friend referrals and receive access to seasonal mobile games, underscoring the potency of all-in-one loyalty apps. Entire article
Content Mobile Minutes: Wimbledon live on Twitter; Rio Olympics in VR; Google buys Moodstocks; MTA’s ticketing app
Today in mobile marketing – Twitter goes Live with Wimbledon stream; NBC and Samsung team up to broadcast 2016 Rio Olympics in virtual reality; Google buys sneaker-scanning machine learning company Moodstocks; MTA speeds up app rollout for mobile tickets on Metro-North, LIRR. Entire article
Content Heineken uncaps experience-driven rewards for app users via beacons – Mobile Marketer
Mobile Marketer today – Heineken uncaps experience-driven rewards for app users via beacons; Behr Paint mixes tiny homes, mobilized platform to show off products. Entire article
Advertising Top 10 social media marketers of Q2 – Luxury Daily
Luxury Daily today – Top 10 social media marketers of Q2; Fragmented luxury jewelry market calls for elevated digital service. Entire article
Columns Why audience segments are the new currency in mobile advertising
The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand’s audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. Entire article
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