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Today’s headlines

Strategy TGI Fridays ignites social burger promotion with sense of urgency
TGI Fridays is encouraging customers to share the casual dining chain’s burgers with friends by making a purchase in-store, entering the receipt code onto a mobile-optimized site and sharing an offer for a free burger across social media networks that can only be redeemed by the first recipient to claim it. Entire article
Research 38pc of millennial moms are reachable in-store via beacons: report
With the number of millennials recently surpassing baby boomers in the United States, it is not surprising that new research released today pinpoints millennial moms as the largest group of consumers reachable via beacon proximity engagements in-store. Entire article
Payments McDonald’s cooks up mobile payments in China, following KFC
McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications. Entire article
Marketing Claire’s attempts to get back to cool and drive sales through YouTube
As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars. Entire article
Social networks Ulta gamifies product promotion with mobile update of Truth or Dare
Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest. Entire article
Content Mobile Minutes: Amazon’s Prime Day; IPhone 6S photos; Waze’s carpooling program; BSNL’s pre-paid mobile wallet
Today in mobile marketing – Amazon’s new Prime Day will be a massive ‘global shopping event’; Apple iPhone 6S photos have been leaked; Google’s Waze to start carpooling pilot program in Israel; BSNL rolls out pre-paid card linked mobile wallet. Entire article
Content Why Doritos’ mobile-only promotion may fuel copycats from CPG brands – Mobile Marketer
Mobile Marketer today – Why Doritos’ mobile-only promotion may fuel copycats from CPG brands; Remy Martin splashes NFC technology on its connected bottle experience. Entire article
Advertising Top 10 luxury brand mobile marketers of Q2 – Luxury Daily
Luxury Daily today – Top 10 luxury brand mobile marketers of Q2; Louis Vuitton continues transparency efforts in latest heritage museum. Entire article
Columns 5 key elements of a well-designed responsive Web site
When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices. Entire article
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