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Today’s headlines

Strategy Top 10 mobile in-store activations from the first half of 2014
Pepsi, Unilever and Sephora are among the top brands succeeding in a hyper-competitive environment whereby brands can no longer compete on price alone, and have been able to differentiate themselves with in-store experiences that inspire a new level of customer loyalty. Entire article
Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the Mobile Marketing Summit: Holiday Focus 2014 conference Wednesday, Sept. 10 with speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Banking Discover’s customer-service app also drives commerce
More customers are signing up for a Discover credit card via mobile app than expected, one senior executive at the financial services firm said. Entire article
Applications Keep’s universal shopping cart attempts to address mobile shopping quagmire
In an attempt to innovate the mobile online shopping experience, fashion wiki Keep has launched a new universal shopping cart that allows users to buy any product from any store, anywhere in one checkout process. Entire article
Applications Kroger augments mobile expertise with Vitacost buy
Kroger Co. will add to its mobile-commerce know-how through the acquisition of Vitacost, an online-only retailer of consumable health products. Entire article
Messaging BloomNation’s BloomSnap shares photo of flower arrangement prior to delivery
Online floral marketplace BloomNation launched BloomSnap, a new project implemented to take the anxiety out of gifting flower arrangements with its mobile-optimized Web site and mobile ordering and payment options. Entire article
Marketing Top 10 mobile-social initiatives from the first half of 2014 – Mobile Marketer
Mobile Marketer today – Top 10 mobile-social initiatives from the first half of 2014; Twitter has advantage in driving lifestyle app downloads. Entire article
Advertising Top 10 luxury brand mobile marketers of Q2 – Luxury Daily
Today in luxury marketing: Top 10 luxury brand mobile marketers of Q2; Ferragamo uses microsite to depict global influence. Entire article
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