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Today’s headlines

Database/CRM
Dylan’s Candy Bar uses mobile scavenger hunt to bolster CRM

Dylan’s Candy Bar is engaging its customers with an in-store scavenger hunt using mobile image recognition technology to index email addresses and award coupons.

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Applications
Esurance lets consumers pay car insurance bill via enhanced iPhone app

Esurance is rolling out an enhanced iPhone application for its customers and car insurance shoppers that lets them pay their bill via a mobile device.

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Applications
Fidelity International app lets users track investments

Fidelity International has introduced a free application for the iPhone that lets investors track the performance of funds on the company’s FundsNetwork.

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Applications
PriceGrabber introduces Android app for on-the-go purchases

PriceGrabber has debuted an Android application that lets on-the-go consumers search for products and then be redirected to a merchant’s Web site to make a purchase.

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Associations
NRF releases blueprint for retailers to leverage mobile

With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.

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