Dylan’s Candy Bar uses mobile scavenger hunt to bolster CRM
By Peter Finocchiaro
Dylan’s Candy Bar is engaging its customers with an in-store scavenger hunt using mobile image recognition technology to index email addresses and award coupons.
Esurance lets consumers pay car insurance bill via enhanced iPhone app
By Rimma Kats
Esurance is rolling out an enhanced iPhone application for its customers and car insurance shoppers that lets them pay their bill via a mobile device.
Fidelity International app lets users track investments
Fidelity International has introduced a free application for the iPhone that lets investors track the performance of funds on the company’s FundsNetwork.
PriceGrabber introduces Android app for on-the-go purchases
PriceGrabber has debuted an Android application that lets on-the-go consumers search for products and then be redirected to a merchant’s Web site to make a purchase.
NRF releases blueprint for retailers to leverage mobile
By Dan Butcher
With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.
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