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Today’s headlines

Multichannel retail support Top 10 mobile-offline activations from Q2
CVS, Macy’s and Sephora are making strides to join real world pushes with mobile capabilities, further merging digital technologies and in-store shopping while developing unique takes on modern loyalty programs, couponing and shopping assistants. Entire article
Research Parents of college-bound kids earn A in mobile shopping: report
Approximately 42 percent of parents with children heading off to college for the first time plan to do 25 percent of their shopping on mobile, significantly outpacing parents of younger children, according to a new report from Rubicon Project. Entire article
Web site development EBay bets on Google’s AMP for faster mobile Web browsing
Recognizing the increasingly important role that mobile search plays in the shopping journey, eBay is leveraging Google’s Accelerated Mobile Pages framework to deliver simple, accessible and fast browsing experiences when shoppers click on a link in an external platform. Entire article
Strategy American Express swipes in BuzzFeed’s millennial reach for DIY-themed campaign
American Express is driving sign-ups for its Blue Cash Everyday Card program by sponsoring videos on BuzzFeed’s food- and DIY-themed channels and enabling consumers to purchase items featured in the tutorials via Instacart’s mobile platform. Entire article
Content Mobile Minutes: Snapchat’s generational problem; Talking Tom app; BlackBerry classic; FTC investigates Ashley Madison
Today in mobile marketing – Snapchat’s teen fans wince as app catches on with their folks; Talking Tom app partnering on Kevin Spacey comedy Nine Lives; BlackBerry to stop manufacturing its classic smartphone model; Report: FTC investigating Ashley Madison. Entire article
Content Top 10 mobile ads of Q2 – Mobile Marketer
Mobile Marketer today – Top 10 mobile ads of Q2; The Gothamist makes move to increase Snapchat visibility for brands. Entire article
Advertising Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform – Luxury Daily
Luxury Daily today – Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform; Top 10 brand social videos of Q2. Entire article
Columns 6 tips to stand out in social media
For most marketers, social media is undervalued and misunderstood. Entire article
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