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Today’s headlines

Research Marketers not keeping up with shift to contextual coupons: Forrester
Marketers are not keeping up with the overwhelming shift to digital and mobile when it comes to how consumers find, store and use coupons, according to a new report from Forrester Research. Entire article
Payments PayPal builds cross-border cred with Xoom acquisition
PayPal’s $890 million acquisition of digital money transfer company Xoom reflects the company’s ongoing efforts to retain and build on its status as a mobile payments leader as competition in the space continues to grow. Entire article
Research 35pc of millennials buy on mobile as mcommerce adoption rises: report
Consumer spend is increasingly shifting toward mobile as 35 percent of millennials claim they currently make purchases on their smartphones, according to a report from Social Lens Research. Entire article
Applications Booking.com and Time Out leverage consumers’ wanderlust for mobile bookings
Booking.com is joining forces with global multimedia publisher Time Out to roll out a native campaign featuring social media influencers to fuel mobile bookings from spontaneous millennial travelers. Entire article
Applications Nudestix drives sales with millennials through Perfect 365 makeover app
Makeup manufacturer Nudestix has partnered with makeover mobile application Perfect 365 on a virtual trial experience to drive mcommerce sales. Entire article
Content Mobile Minutes: Facebook’s smartphone ads; Snapchat’s control features; Amazon expands to India; Best airline apps
Today in mobile marketing – How Facebook and Campbell Soup are trying to read your mind; Snapchat introduces ‘tap to view’ controls; Amazon follows Microsoft’s footsteps, announces India region; Which airline apps make flying easier? Entire article
Content Polo Ralph Lauren needs to try on new mobile strategies: analysis – Mobile Marketer
Mobile Marketer today – Polo Ralph Lauren needs to try on new mobile strategies: analysis; Why concierge apps are way of the future in hospitality. Entire article
Advertising Chanel builds collection awareness through Vogue mobile effort – Luxury Daily
Luxury Daily today – Chanel builds collection awareness through Vogue mobile effort; Tiffany brings Fifth Avenue to London with Selfridges installation. Entire article
Columns How beacon technology enhances the restaurant customer experience
Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry as we know it. Entire article
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