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Today’s headlines

Gaming
Barclaycard courts iPhone users with branded mobile game

British credit card and loan provider Barclaycard is targeting iPhone users with the launch of the free Rollercoaster Extreme branded mobile game.

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Research
Mobile alerts drive 1 out of 3 recipients in store, 27pc to make purchase

Consumer receptivity to opt-in mobile marketing and intent to visit stores is growing, according to a new Harris Interactive survey commissioned by Placecast.

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Gaming
EA Mobile corners mobile gaming market on iPhone 4

Electronic Arts assumed a vice grip on the Apple App Store’s mobile game section on the heels of the iPhone 4 launch.

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Payments
ImpulsePay uses carrier billing to streamline mobile payments

Mobile billing service ImpulsePay is using its new Payforit3 platform to let consumers make purchases through any mobile handset.

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Columns
Marketing in the iPad Age

What are the implications to marketing of the Apple iPad’s influence on consumer engagement and connectivity?

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