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Today’s headlines

Payments Top 10 mobile payments activations of Q2
As consumers grow increasingly comfortable with using their smartphones to pay for purchases, brands including Pizza Hut, Walmart and OpenTable have revolutionized the payments sector with AI-enabled initiatives, widespread mobile wallet rollouts and streamlined on-site checkouts. Entire article
Multichannel retail support The Fresh Market unpacks mobile-optimized ereceipts, further tailoring coupons
Grocery chain The Fresh Market is leveraging a new ereceipt program that enables customers to enjoy a more streamlined, paperless experience at in-store checkouts and opens wider opportunities for customized offers on mobile. Entire article
Software and technology Bravelets pushes mobile optimization, turning impressions into conversions
Charity bracelet ecommerce retailer Bravelets recently saw a 48 percent decrease in customers abandoning its mobile platform to finalize purchases on desktop after streamlining the checkout process for smartphones. Entire article
Strategy Mobile commerce in review: The inside track on sales
Macy’s and Dick’s Sporting Goods clearly get it – that smartphones have a huge influence on sales at their stores, increasingly making applications with an in-store mode a must-have. Watch this video for the full analysis. Entire article
Content Mobile Minutes: Facebook Messenger’s 11K bots; Apple eyes Tidal; Spotify vs. Apple; Disney likes MLB’s streaming video
Today in mobile marketing – Facebook Messenger now has 11,000 bots on its platform; Apple in talks to acquire Jay Z’s Tidal music service; Spotify accuses Apple of stymying competition by halting app; Disney to acquire 33pc stake in MLB’s streaming-video unit valuing it at $3.5B (Report). Entire article
Content Top 10 mobile video campaigns of Q2 – Mobile Marketer
Mobile Marketer today – Top 10 mobile video campaigns of Q2; Huggies mobilizes loyalty program with new app, receipt scanning. Entire article
Advertising Checkout process, in-store still not optimized for mobile consumers: L2 – Luxury Daily
Luxury Daily today – Checkout process, in-store still not optimized for mobile consumers: L2; Louis Vuitton boasts most consumer affection among luxury brands: report. Entire article
Columns Want a successful mobile app? Do what Evernote, Vivino and Pinterest do
As we all know, both the Android and iOS App Stores are crowded. To be successful, you need to do more than just develop an app and wait for the money to start rolling in. But with so many mobile apps out there, how does one truly standout? Entire article
Editorials Should media brands trust social platforms?
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age. Entire article
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