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Today’s headlines


Applications
Starbucks bolsters mcommerce strategy via mobile gifting app

Starbucks is showing that mobile plays a critical role in its overall initiatives by unveiling a new application that features gift card capabilities.

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Applications
GMC increases purchase intent via mobile showroom app

Automaker General Motors Co. is letting consumers use their mobile devices as a shopping tool via a new application.

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Advertising
Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800flowers, Pandora

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

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Web site development
Bakers Shoes increase mobile traffic by 20pc

Bakers Shoes posted a 20 percent growth in its mobile site traffic and is seeing an increasing number of shoppers accessing the site via their smartphones while in-store.

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Payments
Boku monetizes Android apps with carrier billing

A new mobile payments solution from Boku provides Android app developers with another way to monetize apps.

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Advertising
Nordstrom bursts into mobile with optimized site – Luxury Daily

Luxury Daily today – Nordstrom bursts into mobile with optimized site; Does paid search work for luxury brands?

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Columns
After burning books, will they burn computers – and smartphones?

With an invitation from French President Nicolas Sarkozy, I recently attended the e-G8 Forum in Paris.

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