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Today’s headlines

Apple bets consumers would rather swipe than tap in mobile payments

Apple has acquired mobile security firm AuthenTec for $355 million, which could be the first step in a mobile payments solution where the final step would have users swiping their fingers on their iPhone screens instead of tapping the phone on a physical point-of-sale device.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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EBay aims for gold with updated mobile app

EBay is continuing to cement its position in mobile commerce by updating its Watch With eBay application to let consumers buy a wide range of Olympics merchandise and support their favorite teams.

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Mobile commerce to make up 24pc of online sales by 2017: study

Showing the expected quick uptick in mobile commerce, almost one-quarter of all online sales will be from smartphones and tablets by 2017, according to a new report from ABI Research.

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Multichannel retail support
CiCi’s Pizza enlists QR codes to drive engagement with racing fans

CiCi’s Pizza is partnering with the Coca-Cola Racing Family to provide customers access to exclusive team content via QR codes appearing on a limited-edition cup.

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What marketers risk by not taking a mobile-first approach – Mobile Marketer

Mobile Marketer today – What marketers risk by not taking a mobile-first approach; Olympics network problems point to issues, opportunities as mobile social use skyrockets.

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William Raveis tries for brand building via mobile apps – Luxury Daily

Luxury Daily today – William Raveis tries for brand building via mobile apps; Brian Atwood unleashes sex-fueled multichannel campaign to bolster brand image.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Connect with consumers 160 characters at a time

We have all been there. It is that moment while you are out to dinner and you realize that you forgot your phone at home. How many calls will I miss? Text messages? Emails?

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