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Today’s headlines

Payments Subway catches up with mobile ordering blitz via PayPal collaboration
Made-to-order sandwich chain Subway Restaurants is playing catch-up to other quick service marketers via a collaboration with PayPal to garnish its mobile offerings with a new application for placing and paying for orders that could culminate in a revenue uptick. Entire article
Applications The Cheesecake Factory snacks on mobile payments with app pilot
The Cheesecake Factory is piloting a new application that enables diners to split and pay the bill via their smartphones, as well as receive a complimentary slice of cheesecake upon sign-up, pointing to restaurants’ growing interest in mobile payments.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Payments ING expands voice activation to mobile payments
International bank ING is bringing the banking world into the future with voice-activated payments for users of its application to increase customer convenience and stay on top of cutting-edge technology. Entire article
Applications Cigna eases pain of submitting claims through mobile app
Global health insurance company Cigna has launched a feature for customers to submit claims through its mobile application, easing what is a stressful experience for some customers. Entire article
Content Mobile Minutes: T-Mobile grows; Windows 10; Yelp struggles; SMBs embrace mobile
Today in mobile marketing – T-Mobile to take No. 3 slot from Sprint: analysts; Windows 10 marks turnaround moment for Microsoft; Yelp cuts revenue guidance, chairman to step down; Mom-and-pop shop? There’s an app for that. Entire article
Content Calvin Klein seduces Tinder users in brand’s latest jeans campaign – Mobile Marketer
Mobile Marketer today – Calvin Klein seduces Tinder users in brand’s latest jeans campaign; Facebook adds $1B in ad revenue, with mobile’s share topping 75pc. Entire article
Advertising Fashion brands increase Instagram interactions by 77pc: report – Luxury Daily
Luxury Daily today – Fashion brands increase Instagram interactions by 77pc: L2; Ralph Lauren boasts widest ecommerce product selection: report. Entire article
Columns 6 mobile-oriented services to complement the live operator experience
While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience. Entire article
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