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Today’s headlines

Social networks Coca-Cola launches Tweet-a-Coke as trackable social coupons gain
As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5. Entire article
Research Mobile drives prioritization of unified retail supply chains: report
Mobile marketers must strive to create consistent customer experiences across channels, respecting that mobile is at the center of the unified commerce world, according to a Boston Retail Partners supply-chain survey. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Banking US Bank tests iPad app for credit card applicant acquisitions
U.S. Bank is testing a new mobile application in partnership with the Minnesota Twins that leverages the camera on an iPad to speed up credit card applications for baseball game attendees. Entire article
Applications LiveDeal gets faster with launch of redesigned iOS application
LiveDeal has sped up its discount-serving engine to meet consumers’ growing demand for fast restaurant offers. Entire article
Applications Carebacks finds loophole to Apple’s ban on in-app donations
A new mobile application called Carebacks addresses the recent boom of homelessness and panhandling in New Orleans with features that address the hindrances of text-to-give scenarios and outsmart Apple’s ban on donation apps. Entire article
Marketing A new market for fashion brands: Making wearables wearable – Mobile Marketer
Mobile Marketer today – A new market for fashion brands: Making wearables wearable; Twitter’s mobile push resonates, driving revenue and stock value. Entire article
Advertising BMW stokes in-game Gran Turismo interaction – Luxury Daily
Luxury Daily today – BMW stokes in-game Gran Turismo interaction; The “Next 15″ will drive 80pc of emerging market growth by 2025: report. Entire article
Columns Where is the innovation in mobile advertising?
In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers. Entire article
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