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Payments
Google struggles to find mcommerce strategy that clicks

Paid search and commerce go hand in hand, something Google is very aware of. However, the company’s mobile commerce and payments strategies so far are not catching on with consumers.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Strategy
Starbucks sees almost 100pc growth YOY in dollars loaded on mobile cards

Starbucks mobile strategy continues to gain momentum as consumers increasingly use the company’s mobile application for purchases.

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Applications
Sierra Trading Post rolls out iOS app to enhance on-the-go shopping

The Wyoming-based retailer Sierra Trading Post released a shopping mobile application for iPhone, iPod touch and iPad about a year after rolling out its Android app.

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Content
Fab ramps up mobile content strategy to drive engagement, sales

Online retailer Fab.com boosts its mobile commerce strategy with daily lookbooks to make it fun and easy for shoppers to discover the latest trends from their mobile devices.

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marketing
Omnicom/Publicis to face-off with Google over digital advertising leadership – Mobile Marketer

Mobile Marketer today – Omnicom/Publicis to face-off with Google over digital advertising leadership; McDonald’s deepens mobile advertising investment via Monopoly campaign.

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Columns
Battle for advertising consistency in digital era

Mobile and social media marketing both tried to solve the open rate problem, but they have faced hurdles that limit their effectiveness at achieving open rates that are greater than 30 percent to 50 percent.

Entire article

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