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Messaging
Applebee’s Tap Room SMS program reinforces neighborhood-bar push

Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.

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Content
7-Eleven’s Coca-Cola promotion taps mobile for a unified experience

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.

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Content
Champs Sports drives 183pc increase in mobile sales

Champs Sports has seen its mobile commerce sales increase 183 percent since implementing responsive Web design about two months ago as the athletic apparel retailer views mobile as the platform of choice to reach its target audience.

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Banking
BBVA implements HCE mobile payments through Visa to improve security

Spanish banking group Banco Bilbao Vizcaya Argentaria is introducing a commercial solution leveraging Host Card Emulation technology through financial service corporation Visa.

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Content
Happy 4th of July! Let freedom ring!

Mobile Commerce Daily will not publish on July 4 in observance of Independence Day.

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Marketing
Top 10 mobile customer-engagement campaigns from the first half of 2014 – Mobile Marketer

Mobile Marketer today – Top 10 mobile customer-engagement campaigns from the first half of 2014; Hard Rock merges mobile, travel for a ubiquitous loyalty experience.

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Advertising
Domaine Chandon creates mobile ad to showcase limited-edition – Luxury Daily

Luxury Daily today – Domaine Chandon creates mobile ad to showcase limited-edition; US brands, retailers send patriotic emails to show heritage, personality.

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Columns
Brands must rethink their approach to CRM via mobile

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

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