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Today’s headlines

Marketing Marketing in the mobile shopping lifecycle
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Research Chinese mobile shoppers want convenience, peer recommendations: study
Earl of Sandwich is looking to engage its customers with its new mobile application and rewards program. Entire article
Advertising Peter Piper tries location-based advertising to build SMS database
Mobile Marketer today – Why mobile is the ideal indoor marketing medium; Spotify tackles music discovery via app update. Entire article
Advertising Louis Vuitton enlists playful video for US mcommerce foray – Luxury Daily
Executives from the Museum of Modern Art, The Humane Society and American Red Cross and more will discuss how their organizations are using mobile to drive marketing and fundraising efforts during the fourth annual Nonprofit Mobile Day. Entire article
Content Happy 4th of July! Let freedom ring!
Having just returned from my second year at the ad industry’s annual migration to the South of France, I am even more mesmerized by the rosé-colored view of mobile that I experienced and its role not only on the French Riviera, but in the evolution of advertising. Entire article
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