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Today’s headlines

Social networks Wingstop soars on Periscope with live auction using taps as currency
Chicken wing restaurant Wingstop is innovating social media marketing with a live auction on Periscope where winners are determined by how many times they tap the heart button. Entire article
Applications Amazon revamps in-app menu for easier access, navigation
Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer. Entire article
Software and technology Travelers mobilizes insurance ID cards, ramps up MyTravelers registrations
Travelers Insurance is attempting to onboard more customers for a digital portal that provides control over billing and policy documents with a new application and optimized Web site that also allow mobile access to ID cards. Entire article
Payments Fifth Third Bank promotes Android-friendly payments via Masterpass wallet
Fifth Third Bank is enabling its Android customers to seamlessly make purchases within mobile applications, in stores and online by taking advantage of its Masterpass integration, highlighting the need for financial institutions to roll out digital payments services accessible for a wide array of smartphone users. Entire article
Content Mobile Minutes: Apple’s TV aspirations; Amazon beats estimates; Android handsets advance; Square adds service
Today in mobile marketing – Apple’s hard-charging tactics hurt TV expansion; Amazon revenue beats estimates as cloud sales surge; Android handset makers’ advance squeezes Apple; Square will let its sellers schedule deposits. Entire article
Content Google’s CPCs fall by 1pc, despite skyrocketing ad revenue – Mobile Marketer
Mobile Marketer today – Google’s CPCs fall by 1pc, despite skyrocketing ad revenue; Only 20pc of companies have a defined mobile strategy: report. Entire article
Advertising Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort – Luxury Daily
Luxury Daily today – Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort; Dior and Vogue grant backstage pass for collection discovery. Entire article
Columns Mobile payments beyond NFC: The case for beacons
It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions. Entire article
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