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Today’s headlines

IKEA creates omnichannel shopping experience from favorited items in app
IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer. Entire article
Multichannel retail support Lord & Taylor unites beacons, popular apps and brands for in-store appeal
Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Multichannel retail support Hilton lets guests control their own experience via mobile
In a continuation of its quest to deliver greater choice and control for guests, Hilton Worldwide has unveiled new mobile advances such as the ability to check-in and choose exact rooms from digital floor plans, make a purchase upgrade and submit special requests for room service. Entire article
Strategy Dickey’s Barbeque does multichannel marketing right
Dickey’s Barbeque Restaurants launched its first multimedia advertising campaign using the new tag line “We Speak Barbecue,” which effectively uses both music and visuals to leverage the craftsmanship and heritage associated with the brand across multiple platforms. Entire article
Payments Cause Mobile Wallet in charity aid at US surfing showcase
Cause Mobile Wallet’s mobile-payment application is being used in a partnership with Red Bull and People Water to raise money for Life Rolls On, the featured charity at this week’s Vans US Open of Surfing, adding another dimension to charity fund-raising. Entire article
Marketing FTC’s carrier billing report impacts burgeoning mobile payments methods – Mobile Marketer
Mobile Marketer today – FTC’s carrier billing report impacts burgeoning mobile payments methods; Weinstein Studios bets on Kik to build word-of-mouth for The Giver. Entire article
Advertising Brikk offers bespoke options to personalize iPhone 6 – Luxury Daily
Luxury Daily today – Brikk offers bespoke options to personalize iPhone 6; Chanel warms up with print before sharing campaign socially. Entire article
Columns Alipay’s ecommerce solution for luxury brand expansion in China
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone. Entire article
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