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Strategy
Beyond bookings: How hotels can take mobile to the next level

The online travel industry is one of the sectors that mobile has hit the hardest as bookings made from smartphones and tablets continue to grow. However, it seems that many hotel brands are missing out with mobile by not leveraging more sophisticated guest services features.

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Database/CRM
Walgreens tests closed-loop mobile coupons delivered via PRIMP app

Walgreens and Duane Reade stores in New York are testing a new mobile coupon program enabling marketers to tie in-application offers directly to in-store purchases.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Software and technology
News America Marketing plugs NFC for in-store mobile campaigns

News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.

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Multichannel retail support
Kmart enhances on-the-go shopping with Pay in Store option

Kmart is enhancing the on-the-go shopping experience by enabling mobile users to reserve items online via their smartphone and pay in-store.

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Marketing
QSRs’ appetite for QR codes shows no signs of waning – Mobile Marketer

Mobile Marketer today – QSRs’ appetite for QR codes shows no signs of waning; Samsung’s success underpins Android’s growing importance for marketers.

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Advertising
Mercedes-Benz recruits top Instagrammers to generate interest in CLA model – Luxury Daily

Luxury Daily today – Mercedes-Benz recruits top Instagrammers to generate interest in CLA model; Lanvin discusses pronunciation, trendiness in video to push winter collection.

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Columns
Increasing stickiness on the mobile site with the search box

The smartest way to ensure that shoppers stick around on your mobile site is to expand the role of search in the user experience.

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