Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
Consumers are gradually using their mobile devices to price compare while in-store and 77 percent of surveyed consumers use their handset to scan a mobile bar code while shopping, per a report by Ogilvy.
Luxury Daily today - Tag Heuer releases first Swiss luxury smartphone to advertise branded mobile content; Mercedes-Benz uses Facebook data to personally connect with consumers.
Compared to other markets, mobile only truly became huge in the U.S. three or four years ago. But the U.S. does not have large numbers of people with deep mobile understanding.
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