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Today’s headlines


Marketing
Quiznos taps Groupon’s mobile offerings to drive consumers in-store

Quiznos is promoting its sandwiches via deal-a-day giant Groupon to drive traffic to the company’s participating locations.

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Content
HGTV rolls out QR code sweepstakes campaign to increase show viewership

Lifestyle network HGTV is promoting its new “HGTV Design Star” show via a QR code sweepstakes campaign.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

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Research
77pc of surveyed consumers scan a mobile bar code while shopping: Ogilvy

Consumers are gradually using their mobile devices to price compare while in-store and 77 percent of surveyed consumers use their handset to scan a mobile bar code while shopping, per a report by Ogilvy.

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Banking
Technology Credit Union debuts mobile banking apps to members

Technology Credit Union has rolled out iPhone, iPad, iPod Touch and Android applications to make mobile banking easier for its members.

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Advertising
Tag Heuer releases first Swiss luxury smartphone to advertise branded mobile content – Luxury Daily

Luxury Daily today – Tag Heuer releases first Swiss luxury smartphone to advertise branded mobile content; Mercedes-Benz uses Facebook data to personally connect with consumers.

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Columns
How to choose a winning mobile strategy

Compared to other markets, mobile only truly became huge in the U.S. three or four years ago. But the U.S. does not have large numbers of people with deep mobile understanding.

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