Chili’s distributes location-based mobile coupons to drive foot traffic
By Dan Butcher
Chili’s Grill & Bar claims to be the first national casual dining chain to offer a free item for a check-in via a mobile social network to drive foot traffic into its restaurants.
Mobile loyalty card aggregator CardStar integrates LBS via Foursquare
By Peter Finocchiaro
Mobile loyalty card aggregation platform CardStar is targeting early adopters with check-in functionality via location-based service Foursquare.
Scotiabank generates revenue via paid SMS alerts
Scotiabank has launched a customized email and SMS alerts service to increase its competitive advantage and generate additional revenue.
Kenneth Cole, ESPN to keynote holiday Mobile Marketing Summit Sept. 2
By Staff reports
How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
Virgin Mobile Canada launches mobile storefront to boost revenue
Virgin Mobile Canada has rolled out a storefront to let subscribers buy and download DRM-free full-track music, ringtones, wallpapers, games and applications.
American Red Cross to keynote Nonprofits Mobile Day
How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.
Did Citi handle the iPhone app security flaw in the right manner?
By a MCD columnist
Following up to the article about Citi iPhone application, we would like to give our point of view on this topic.
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