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Multichannel retail support
Sears borrows from Pokemon Go for app-based in-store scavenger hunt

Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.

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Multichannel retail support
NY&Co rings up in-store traffic with wide-scale beacon deployment

Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking into a store and for visiting a fitting room.

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Applications
Expedia, Priceline impart travel info to mobile concierge service

Expedia and Priceline are lending their data to mobile concierge application Mezi, which blends artificial intelligence with real people to help provide customers with travel information that drives sales.

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Applications
Atom Tickets heightens mobile ticketing competition with planned national rollout

Atom Tickets is positioning itself as a competitor to Fandango and others in the mobile movie ticketing space by rolling out to new markets and adding another theater chain ahead of a planned national launch.

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Content
Mobile Minutes: Nexus gets spam protection; Amazon Prime lands in India; Huawei’s smartphone sales surge; Talkshow app

Today in mobile marketing – Nexus, Android One get spam protection update from Google; Amazon launches Prime loyalty program in India; Chinese smartphone maker Huawei’s H1 smartphone shipments rise 25pc on-year; Talkshow app adds Q&A feature for celebrities seeking Twitter alternative.

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Content
Apple services up 19pc – not enough to offset 8pc iPhone drop – Mobile Marketer

Mobile Marketer today – Apple services up 19pc – not enough to offset 8pc iPhone drop; Twitter’s mobile ads grab 89pc of total advertising revenue.

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Advertising
Shopper marketing influences long-term behavior in digital age: report – Luxury Daily

Luxury Daily today – Shopper marketing influences long-term behavior in digital age; Omega shows off Olympian craftsmanship with educational microsite.

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Columns
Rallying cry for transparency should mean more revenue for mobile publishers

Both advertisers and publishers are demanding more transparency in everything they do.

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