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Today’s headlines

Applications McDonald’s supersizes mobile sales strategy with 5M installs in Q2
McDonald’s revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain’s focus on welcome incentives for new users. Entire article
Applications Walmart advances app with Canada rollout and download incentive
Walmart is investing more heavily in its retail application, pairing a launch in Canada with an incentive in the United States for first-time users to receive a gift card. Entire article
Software and technology Hillshire Farms’ beacon campaign roasts purchase intent with 20x hike
Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket’s Mobile to Mortar platform. Entire article
Applications Parkopedia, Apple usher in mainstream parking capabilities in Maps app
Parkopedia and Apple are teaming up to change the way drivers discover parking and use mapping applications with a partnership that brings the former’s vehicle parking information and reservations to the preinstalled Maps app on iPhones. Entire article
Content Mobile Minutes: T-Mobile grows; Pandora recommends nearby concerts; Pinterest nabs Snapchat ad guru; Venmo expands payments
Today in mobile marketing – Subscriber additions drive T-Mobile’s profit beat, forecast; Pandora adds concert ticket notifications as first step of Ticketfly integration; Pinterest steals away one of Snapchat’s advertising gurus; Venmo users can make purchases, split checks. Entire article
Content Stonyfield Farm cultivates Pokemon Go mobile moments via in-app ads – Mobile Marketer
Mobile Marketer today – Stonyfield Farm cultivates Pokemon Go mobile moments via in-app ads; Facebook’s coffers overflow with mobile ad dollars. Entire article
Advertising Jaguar Land Rover invests in in-seat experience with tech research expansion – Luxury Daily
Luxury Daily today – Jaguar Land Rover invests in in-seat experience with tech research expansion; Amazon maintains market, but counterfeiting, discounting prevent luxury entry. Entire article
Columns The Amazon effect: Is there a new player in the fashion retail space?
With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector. Entire article
Columns Customers are lazy. Are marketers ready to pick up the slack?
When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver’s seat to consumers? Entire article
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