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Today’s headlines

Multichannel retail support Why Starbucks thinks retailers will want to become its partners on mobile
Starbucks said last week that regional and national retailers could become key marketing partners as the coffeehouse chain provides more clarity on its mobile ambitions, from using My Starbucks Rewards as a currency to scaling its ordering and delivery platform. Entire article
Applications McDonald’s attempts mobile comeback with US app rollout
McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Applications Zola enables iPad users to explore real-world wedding registry showrooms
Wedding registry marketplace Zola is attempting to merge offline and online shopping by enabling users to view items in a real-world showroom via an iPad application and register those they like. Entire article
Messaging Frank & Oak drives app engagement, sales with targeted push notifications
In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to drive sales and sign-ups more consistently throughout the month. Entire article
Content Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes
Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents? Entire article
Content How over-communicating can kill brand loyalty and sever symbiotic relationships – Mobile Marketer
Mobile Marketer today – How over-communicating can kill brand loyalty and sever symbiotic relationships; Univision taps Snapchat to score goal at Gold Cup. Entire article
Advertising Fortnum & Mason goes “cross-channel” via Instagram takeover – Luxury Daily
Luxury Daily today – Fortnum & Mason goes “cross-channel” via Instagram takeover; Internet retail key to reaching next generations of luxury consumers: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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