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Multichannel retail support
Can foursquare’s mobile monetization strategy compete against Facebook, Google?

Foursquare is taking a big step toward monetizing its mobile presence via new ads called Promoted Updates. However, will it be enough for the company to compete against the likes of Facebook, Google who increasingly have their eyes on mobile and location-based services.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Research
Mobile back-to-school sales to grow significantly this year: NRF

Mobile will play a much bigger role in this year’s back-to-school shopping season as more shoppers use their smartphones to compare prices and make purchases, according to the National Retail Federation.

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Marketing
MasterCard, Gilt City offer cardholders curated experiences via new partnership

MasterCard and Gilt Groupe’s local experience site Gilt City have teamed up to offer cardholders more travel, culinary and entertainment offers through a new initiative.

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Advertising
Auntie Anne’s pilots mobile advertising initiative to increase foot traffic

Soft pretzel franchise Auntie Anne’s is piloting a mobile advertising campaign that aims to drive consumers to its in-store locations.

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Marketing
Facebook reports half of $1M per day run rate for Sponsored Stories comes from mobile – Mobile Marketer

Mobile Marketer today – Facebook reports half of $1M per day run rate for Sponsored Stories comes from mobile; Gilt Groupe exec: IPhone, iPad users are the most loyal.

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Advertising
What are luxury automakers doing on mobile? – Luxury Daily

Luxury Daily today – What are luxury automakers doing on mobile?; Omnichannel buyers represent 71pc holiday sales: study.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
How retailers can use QR codes to prevent showrooming

Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.

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