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Today’s headlines

Social networks
Sharpie, Dentene tap mobile social network for loyalty play

Sanford’s Sharpie and Cadbury’s Dentene have partnered with location-based mobile social network Brightkite to enhance their respective loyalty initiatives.

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Applications
American Airlines lets travelers book flights via mobile app

American Airlines flyers can now complete virtually every step in the travel planning process from booking to boarding using an application.

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Gaming
Consumers becoming increasingly comfortable buying digital goods via mobile

Mobile payments for digital goods is a growing trend, with gaming sites and social networks creating huge demand for user-friendly purchase mechanisms.

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Marketing
Kenneth Cole, ESPN to keynote holiday Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Columns
Why social shopping is the next big thing for mobile

Consumers are increasingly using their mobile devices to review information, compare prices and buy items across a variety of price points.

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Events
American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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