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Today’s headlines

Multichannel retail support Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks. Entire article
Merchandising Poshmark expands social merchandising to men’s, children’s fashion categories
In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men’s and kids’ categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales. Entire article
Inventory management Mary Kay uncaps sales via beauty consultant-geared virtual assistant app
Cosmetics brand Mary Kay is rolling out a mobile application geared specifically toward its direct sellers, enabling the independent beauty consultants to manage their inventory, create sales tickets and order new products while on the go. Entire article
Social networks Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy
U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors. Entire article
Content Mobile Minutes: Verizon buys Yahoo; Nintendo shares drop; Facebook vs. Snapchat; Clinton’s gaming app
Today in mobile marketing – 5 things to know about the Verizon-Yahoo deal; Nintendo shares plummet 18 percent after Pokemon Go reality check; Morgan Stanley: It looks like Facebook is shrugging off Snapchat; Hillary Clinton iPhone app aims to drum up and reward supporters. Entire article
Content Twitter’s out-of-market sports streaming, highlights series competes with network TV – Mobile Marketer
Mobile Marketer today – Twitter’s out-of-market sports streaming, highlights series competes with network TV; Star Trek brings mobile advertising to the future with real-time video. Entire article
Advertising Retailers must prioritize SEO, emails and guided selling to drive growth – Luxury Daily
Luxury Daily today – Retailers must prioritize SEO, emails and guided selling to drive growth; Balmain army reenlists Kanye West for fall ads. Entire article
Columns As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?
The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny. Entire article
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